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Manager Chen
Since the establishment of our Direction Photoelectricity Group we have passed through the important juncture of operation reforming and transformation, stepped into the right track of fast development. Our business grew from the product individualized structure to multiple-style operation of the high-tech products such as the liquid crystal display, the integrated circuit, new-type diesel engine, etc. Our business scope covers the two great fields of IT and machinery. We have eight subsidiary companies such as Direction Liquid Crystal, Direction Integrated Circuit, Hongxiang Machinery, etc. Our group has become one of the important production and exportation bases of display and diesel engine in China. We have a first-rank team of research & development, as well as a first-rank team of management. Our market aim is to provide our clients with the service of specialization, systematization, internationalization and personalization.

¡¡¡¡China has entered the gate of WTO. The market competition seems to be more and more of multiple-style and marginalization. Every enterprise will face more market opportunities and more fierce competition. The mediocre enterprises will lose their space of survival. Who those can seize the market opportunity and the trade trend will win the final victory. The relationship of various enterprises is no longer only the competition but also the cooperation of jointly bearing the benefit and risk. Our endless aim is to increase our strength in the competition and cooperate with our clients to get mutual benefit.

¡¡¡¡We will always pay emphasis on the quality, innovation, service and personalization. In terms of the scale and strength of an enterprise, we seek to be the strongest rather than the largest. In terms of the product quality, we are not satisfied with the best level we have already reached but will always climb to a higher level. In terms of the management and team construction, we prefer small in number but highly efficient instead of advanced. Our task is to build a internal stage and let our staff show their talent thereon as well as externally do our best to provide our clients with specialized service. We are paving the foundation for an enterprise of a hundred years through the combination of the internal and the external works.