Sichuan Direction Photoelectricity Co., Ltd. is a listed company in Shenzhen Stock Exchange ( the stock code is 000757 ). The company's headquarters is located in Direction Science & Technology Park, which is in the Economic & Technological Development Zone of Neijiang City, Sichuan Province. The company occupies a land of more than 0.5 million square meters, among which Direction Science & Technology Park is of 0.15 million square meters. The total assets of the company is RMB 11 billion. The leading trades of the company are the two plates --- manufacture of IT hardware and machinery.
　　The company has eight subsidiary companies. They are Neijiang Direction Liquid Crystal Display Co., Ltd., Neijiang Direction Integrated Circuit Co., Shenzhen direction Semiconductor design Co., Ltd., Shenzhn Direction Technology Co., Ltd., Sichuan Emei Brand Diesel Engine Co., Ltd., Sichuan Direction Automobile Spares & Fitting Co., Ltd., Neijiang Echai Hongxing Machinery Co., Ltd. and Neijiang Direction Plastics Co. Ltd.
The IT manufacture products of the company are 4"~10" vehicular display, 15" and 17" liquid crystal display for desk-top computer, 17" liquid crystal display for multimedia DVD and TV, 15"~17" color liquid crystal display for computer, computer RAM, etc. The capacity of research, development, production and sale is 1.5 million sets of display and 1.2 million pieces of RAM. The sale system for IT products is complete with the sale subsidiary companies or representative offices in 23 domestic cities and the US, Canada,England, Korea, Taiwan, Hong Kong, 3 sale agencies in Europe as well.
The products of the company's machinery manufacture are the auto spares and fittings such as the cylinder of auto engine, crank shaft, etc. and single-cylinder diesel engine. The main production capacity is 0.5 million sets of diesel engine and 0.3 million bars of mini auto crank shaft.The market share of the company's mini auto crank shaft ranks first as 25% among that of the same product in China.
　　The development goal of Sichuan Direction Photoelectricity Co., Ltd. is to form a complete IT trade group and machinery manufacture chain based on the crossover technology of display, computer and communication, on the emphasis of display equipment like liquid crystal display, computer and communication series equipment of network browsing and download function, and strengthening the machinery plate as the support of machinery industry. It is estimated that the company's output value will reach RMB 5 billion and the exportation value thereof will be USD 300 million in the year 2005. It will then become one of the important production and exportation bases of display and diesel engine in China.